We beautify the world with our meticulously crafted fine jewelry

As leaders in our field rooted in history, culture and the value of Ghana, we combine world-class portfolio of gem and stone with a dedication to provide perfect service. Our success is built on the sale of exquisite jewelry but our reputation is won and retained through our commitment to exceptional service.

Absolutely committed to satisfying customers in the present and in the future

Originally founded in 2001 with the brand name Purple Collection, the multiple award winning  company has built a reputation as one of Ghana’s premier retailer and wholesaler of luxury handmade beaded accessories.

The brand name was changed in 2016 to PURE LUXURY JEWELRY. The company prides itself on contributing to the development of the retail sector.

We work with expert jewelers in order to create the most sophisticated pieces of jewelry that speak to our clients' personalities

Our team of experts work diligently to ensure that clients get exactly what they desire. We are always ready to serve and ensure that your needs are met to the highest possible standard.

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